Having a great looking website that advertises your business is great - but if nobody can find it then what's the point. When we move house we pain-stakingly let everyone we know have all the details, we update royal mail and try to take our beloved number with us. Well a website is much the same, we have a series of components that when they work well together ensure your website can be found quickly and easily.
Apart from your Domain Name (example jack-software.com) and your Web Server (perhaps hosted by ourselves) your provider needs to take care of something called DNS - below we explore the importance of these three components working well together. At Jack Softwarewe can take care of all of these details - or if we are only looking after part of your service, we ensure you have the support needed to make it all work together - seamless
DNS stands for Domain Name System - each website generally has one or more URL (Universal Resource Locator) which is the equivalent of an office telephone number (every hosting provider has one or more of these telephone numbers to identify them - these are unique and technically called IP addresses). DNS allows the URL to be mapped to an IP address, so your customers web browser knows where to head on the internet to find your website. This also works for email - you will have a specific DNS setting that allows mail providers to know which IP address to send your email (Jack Software, Yahoo, Google, Office etc).
Extremely - you can of course give out the ip address of your website to customers but who will remember a series of 4 numbers (e.g. 220.127.116.11) - therefore having a memorable domain name and having DNS map that to the IP address is preferable. For mail it is a must as you cant tell all potential customers of your IP address in advance - that's technically not possible. You want your customers to be able to reach you quickly either via Email, App or Website - we find most customers wont wait if a website takes longer than 3 second to load - and worse if they get a cannot find the site error they will assume you are no longer in business!.
There are a number of systems that have to be functioning between your customer and your website, some of which you can control and others you cant. For example the customers device or internet connection - if that isnt stable then we can only hope they will reach your site. You can however positively influence the times when a customer who has an internet connection and wants to find your business, that they do.